Graphic design rates for 2021

Excellent graphic design can capture customer attention by enhancing the visual appeal of websites, logos, brochures, advertisements, and other media. Luckily for us, in 2021, the number and variety of graphic designers we can choose from is endless.

How much does it cost to hire a graphic designer?

Graphic design costs will primarily depend on three factors:

  • The type and complexity of the service required
  • The solution you choose to get the work done
  • Where your designer is located

Graphic design cost for various services

The first factor that determines how much you’ll pay is the type of service you need, and this is directly related to the complexity of the job. Here is a graphic design services price list to help you get an idea of what to expect. 

Graphic design price list

Type of ServiceTypical Price RangePrice range on
Logo design$100 – $5000$25 – $250
Brochure design$300 – $900$170 – $500
Website design<$1000 to $15,000 depending on size and style requirements$200 – $650
eCommerce site design< $1000 for small websites,
> $10,000 for large websites
$100 – $300
Digital or print advertisement design$250 – $750$1 – $20 per hour
User interface (UI) design for games and apps$150 – $200 per hour in the US$25 – $40 per hour or fixed price range of $40-$180
Publication designers for books (cover and layout design)$2000 – $5500 ($200 – $300 for cover design only)$20 – $200 for book cover design
Packaging design$500 – $1000$30 – $280 USD
YouTube thumbnail design$7 – $15 per month (DIY services)$25 – $175 per month
Instagram or social media post design$5-$10 per post$4 – $20 per post
In-house graphic designer$45,677 per year
Design agencyDepends on the service, but US-based agencies generally charge around $85 – $100 per hour.

Agencies from other countries such as India, Sri Lanka, Pakistan, etc. can offer these services at much lower rates ranging from $15 – $25 per hour.
Software as a Solution (SaaS)Canva’s Pro plan is $10 per month
Freelance graphic designerThe average project on Freelancer is completed for $140

There are many options to choose from when it comes to fulfilling a graphic design project. You need to make an informed decision based on your own requirements as well as the quality of available options.