How to create SEO-Friendly URLs

SEO-Friendly URLs will be URLs that are intended to address the issues of clients and searchers. In particular, URLs enhanced for SEO will in general be short and keyword-rich.

Why are URLs important for SEO?

Along with your title tag, link anchor text, and the content itself, search engines use your webpage’s URL to understand what your content is all about.


In fact, URLs are excessively essential to the point that the Google SEO starter guide devotes a whole area to them:


Use a Keyword

Your URL should contain a keyword that you want your page to rank for.

In fact, Google themselves state that:

Use Hyphens In-Between Words

Use hyphens as “word separators” in your URL.

For example, here’s a URL from a page on my site:


Your URLs should be short and sweet.

That’s because long URLs confuse Google and other search engines.

Avoid Using Dates

Back in the day, CMS’s (like WordPress) automatically included dates in URLs:

This is less common in 2020. But I still see a lot of people using dates in their URLs. And it’s a VERY bad idea.

A short but informative guide from Google on URL best practices. Share this article with your friends who are interesting in SEO.