DIGITAL MARKETING
Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. It allows businesses to reach a larger audience and engage with customers in new and innovative ways. Some common digital marketing tactics include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. By using data and analytics, digital marketing campaigns can be tailored to specific target audiences and measure their effectiveness in real-time.
SOCIAL MEDIA
MARKETING
Social media marketing is the process of using social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to promote a product or service. It can involve creating and sharing content, running social media ads, and engaging with customers to build brand awareness and drive sales.
Some key elements of social media marketing include creating a social media strategy, creating and curating content, engaging with customers, and measuring and analyzing results. Social media marketing allows businesses to reach a large and engaged audience, as well as to target specific demographics. It can also help to build brand loyalty and trust, and drive website traffic.
One of the major benefit of social media marketing is the ability to interact with customers in real-time, which allows for valuable feedback and insights. Businesses can also use social media listening tools to monitor and track mentions of their brand and industry keywords, giving them insight into what customers are saying about them.
- Creative Visuals For Facebook & Instagram Ads
- Targeting & Re-targeting
- Dedicated Lead Strategist & Account Manager
- Custom Audience Ads
- Weekly Reporting
- Real-Time Analytics
SEARCH ENGINE
OPTIMIZATION (SEO)
Search engine optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). By making changes to the website's structure, content, and keywords, as well as to the way it is linked to other websites, businesses can improve their search engine rankings and drive more organic traffic to their website.
There are several key elements to SEO including:
- Keyword research: Identifying the keywords and phrases that potential customers are searching for and incorporating them into the website's content and meta tags.
- On-page optimization: Optimizing the website's structure, content, and images to improve its relevance to search engines and users.
- Link building: Securing links from other websites to the business's website to increase its authority and visibility.
- Technical SEO: Improving the underlying technical aspects of the website, such as site speed and mobile responsiveness, to make sure that it is easily crawlable and indexed by search engines.
- Measuring and analyzing: Tracking and analyzing the website's performance on search engines and making adjustments as needed to improve the results.
SEARCH ENGINE
MARKETING
Search engine marketing (SEM) is the process of using paid advertising on search engine results pages (SERPs) to promote a product or service. The most popular form of SEM is pay-per-click (PPC) advertising, which allows businesses to place ads on SERPs and only pay when a user clicks on their ad.
With SEM, businesses can target specific keywords and demographics, and their ads will appear on the SERPs when users search for those keywords. This allows for a high level of targeting and can drive highly qualified traffic to a website.
SEM campaigns can be managed through platforms such as Google Ads and Bing Ads, where businesses can set a budget for their campaign, choose keywords, and create and publish ads. These platforms also provide detailed analytics and reporting, which allow businesses to measure the success of their campaign and make adjustments as needed.
SEM is a great way to drive immediate results and can be a good complement to SEO, which is a longer-term strategy. SEM can help to increase brand awareness and drive sales in the short term, while SEO can help to improve the website's organic search rankings over time.
- Bid Management
- Fraud Activity Monitoring
- Conversion Analysis Reporting
- Periodic Consultations with Experts
formerly known as Google AdWords
Google Ads /PPC
Google Ads (formerly known as Google AdWords) is a platform that allows businesses to create and run pay-per-click (PPC) advertising campaigns on Google and its partner websites. PPC advertising allows businesses to place ads on search engine results pages (SERPs) and only pay when a user clicks on their ad.
Google Ads allows businesses to target specific keywords and demographics, so that their ads will appear on the SERPs when users search for those keywords. This allows for a high level of targeting and can drive highly qualified traffic to a website.
The platform provides a wide range of ad formats, including text, display, video, and shopping ads, which can be used to achieve different business objectives. Businesses can set a budget for their campaign, choose keywords, and create and publish ads. Google Ads also provides detailed analytics and reporting, which allow businesses to measure the success of their campaign and make adjustments as needed.
Google Ads is a powerful tool for driving immediate results and can be a good complement to SEO, which is a longer-term strategy. PPC can help to increase brand awareness and drive sales in the short term, while SEO can help to improve the website's organic search rankings over time.
- Keyword & Industry Analysis
- Ad Copy Creation
- Detailed Reporting
- Weekly Meeting with Experts