Businesses may target particular demographics and keywords using Google Ads so that their ads show up on the SERPs when users search for such terms. This enables intense targeting and can increase the quality of traffic to a website.
The platform offers a variety of ad forms, such as text, display, video, and retail ads, that can be utilized to meet various business goals. Businesses can choose keywords, design and publish ads, and set a budget for their campaign. Additionally, Google Ads offers thorough analytics and reporting that let companies assess the effectiveness of their campaigns and make necessary changes.
Google Ads is a potent tool for generating quick results and can be a useful addition to SEO, which is a more long-term tactic. While SEO can help to enhance the website's organic search rankings over time, PPC can help to boost brand awareness and generate sales in the short term.