Social media marketing is a type of internet that use different social media platform as a marketing tool. All these social media platforms build a brand, connect an audience with your brand, and increase and drive traffic.
8 pillars of social media marketing
- Social Strategy
- Determining goals
- Select social media platform
- Content mix
- Planning and publishing
- Listening and engagement
- Analytics and Reporting
- Advertising
- Reach a wider audience
- Improve customer satisfaction
- Increase website traffic
- Gain better insight
- Time taking process
- Brand reputation is vulnerable
- Need qualified resources