Social media marketing is a type of internet that use different social media platform as a marketing tool. All these social media platforms build a brand, connect an audience with your brand, and increase and drive traffic.

8 pillars of social media marketing

  • Social Strategy  
  • Determining goals
  • Select social media platform
  • Content mix
  • Planning and publishing
  • Listening and engagement
  • Analytics and Reporting
  • Advertising 

Advantages of social media marketing

  • Reach a wider audience
  • Improve customer satisfaction
  • Increase website traffic
  • Gain better insight

Disadvantages of social media marketing

  • Time taking process
  • Brand reputation is vulnerable
  • Need qualified resources 
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